Photo of Fiona Mc Mahon

Fiona Mc Mahon

Ms

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 4 Citations
  • 1 h-Index
20092020

Research output per year

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Personal profile

Biography

Fiona McMahon is a Lecturer in Advertising, Marketing and Digital Media Communication at Ulster University. She has ten years experience working in advertising and marketing from both a client and agency perspective. Her research interests include social media marketing, online advertising, e-marketing and e-business adoption, with particular interest in how small firms can optimise their internet use to create competitive advantage.  Fiona developed the Postgraduate Programme in Digital Media Communication, alongside academic colleagues from both the Communication and Computing and Mathematics disciplines, and industry partners. She has been Director of this successful course for six years. She has worked on e-marketing consultancy projects with small firms, and was Director of Academic Enterprise for the Faculty of Social Sciences from 2015-2016.  Fiona holds a Postgraduate Certificate in Higher Education Practice, studied Social Media Strategy at Babson College, Boston, has an MSc with distinction in Industrial Practice and an NVQ level 5 in Management and Leadership from the Chartered Institute of Management.

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Research Output

  • 4 Citations
  • 1 h-Index
  • 4 Chapter
  • 4 Conference contribution
  • 1 Entry for encyclopedia/dictionary
  • 1 Article

Gender and Advertising

McCartan, A. & McMahon, F., 8 Jul 2020, The International Encyclopedia of Gender, Media and Communication. Wiley Online Library

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Open Access

    • Quick Response Codes to Instantiate Interactive Medical Device Instructions For Display on a Smartphone

    Patterson, M., Bond, R., Mulvenna, M., Reid, C., McMahon, F., McGowan, P., McGarry, J. & Cormican, H., 8 Jun 2017, (Accepted/In press) Unknown Host Publication. Association for Computing Machinery, 4 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    Open Access

    • Towards an Agile User Experience Virtual Assistant and Management Platform

    Patterson, M., Bond, R., Mulvenna, M., Reid, C., McMahon, F., McGowan, P., McGarry, J. & Cormican, H., 3 May 2017, (Accepted/In press) Unknown Host Publication. Association for Computing Machinery, 4 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    Open Access
    File
    • 14 Downloads (Pure)

    A Web-based Human Computer Interaction Audit Tool to Support Collaborative Cognitive Ergonomics Within Interaction Design

    Patterson, M., Bond, R. R., Mulvenna, M., Reid, C., McMahon, F., McGowan, P., Cowan, K. & Cormican, H., 1 Jul 2016, (Accepted/In press) Unknown Host Publication. Association for Computing Machinery, 4 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    Open Access
    File
    • 1 Citation (Scopus)
    64 Downloads (Pure)

    The Design of a Computer Simulator to Emulate Pathology Laboratory Workflows

    Patterson, M., Bond, R. R., Mulvenna, M., Reid, C., McMahon, F., McGowan, P., Cowan, K. & Cormican, H., 2 May 2016, (Accepted/In press) Unknown Host Publication. Association for Computing Machinery, 4 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    Open Access
    File
    • 1 Downloads (Pure)