Personal profile
Biography
Dr. Erin McEvoy is an award-winning public speaker, Lecturer and distinguished graduate of Ulster University. During her academic journey, she received multiple accolades in recognition of her outstanding performance. She was awarded the Hutchinson Tiles Award for achieving the highest overall mark in her cohort for both her BSc in Business with Retail Studies (2017) and the Bradley and McLaughlin Globe Award for achieving the highest overall mark in her cohort for her MSc in International Business (2018).
In 2023, Dr. McEvoy won both the Judges' Choice and People’s Choice awards in Ulster University’s Three Minute Thesis (3MT) Competition. She advanced to become one of six finalists across the UK regional finals, selected from more than 55 participating universities.
In March 2025, she was named the Northern Ireland regional winner of FameLab, a prestigious science communication competition. She will represent Northern Ireland at the UK regional finals in Cheltenham in June 2025.
Dr. McEvoy has also been recognised by Ulster University as a distinguished graduate, celebrated for her continued academic excellence and public engagement throughout her studies.
Education/Academic qualification
PhD, Women, Gambling, Gambling Marketing and CDoH
1 Sept 2019 → 7 Feb 2025
Award Date: 7 Feb 2025
Master, MSc International Business
1 Sept 2017 → 1 Sept 2018
Award Date: 14 Dec 2018
Bachelor, BSc Business with Retail Studies
1 Sept 2013 → 1 Jul 2017
Award Date: 1 Jul 2017
External positions
Business Development Executive, First Derivatives PLC
1 Sept 2018 → 1 Sept 2019
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production
Fingerprint
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Collaborations and top research areas from the last five years
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Assessing the Exposure of Young People to Gambling Marketing Through Sport on the Island of Ireland.
McEvoy, E., Kitchin, P. J., Kerr, A. & O'Brennan, J., 1 Oct 2023, (Published online) EASM 2023 CONFERENCE PROCEEDINGS BOOK OF ABSTRACTS: 31st European Association for Sport Management Conference. 1 ed. Vol. 1. p. 152-153 2 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Conceptualising Irish women’s journeys in gambling, experiencing gambling harm, and pathways to recovery
McEvoy, E. & Kitchin, P. J., 16 Jun 2025, p. 8-9. 2 p.Research output: Contribution to conference › Paper › peer-review
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CODE RED: Young People and their Exposure to Gambling Marketing through Media and Sport on the island of Ireland
Kerr, A., Kitchin, P. J., O'Brennan, J., Bidav, T. & McEvoy, E., 4 Oct 2024, 36 p.Research output: Book/Report › Commissioned report
Open AccessFile279 Downloads (Pure) -
Understanding mediated sports consumption by Irish children: A qualitative study exploring their exposure and understanding of gambling marketing, risks and harms.
Kitchin, P. J., McEvoy, E., Kerr, A. & O'Brennan, J., 11 Sept 2024, (Published online) In: BMC Public Health. 24, 1, p. 1-13 13 p., 2478.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Link opens in a new tab Citation (Scopus)85 Downloads (Pure) -
An exploration of the awareness, exposure and perceptions of gambling marketing through sport on children and young people aged 14-17 throughout the island of Ireland.
McEvoy, E., Kitchin, P. J., Kerr, A., O'Brennan, J. & Bidav, T., 21 Jun 2024.Research output: Contribution to conference › Paper › peer-review
Prizes
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Fair Play? Assessing the exposure of young people to gambling marketing through sport on the island of Ireland (YouGaMSI)
Kitchin, P. J. (Recipient), Kerr, A. (Recipient), O'Brennan, J. (Recipient) & Mc Evoy, E. (Recipient), 2022
Prize
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Ulster University Three Minute Thesis Competition 2023 - Judges Choice
McEvoy, E. (Recipient), 11 May 2023
Prize
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Ulster University Three Minute Thesis Competition 2023 - Peoples Choice
McEvoy, E. (Recipient), 11 May 2023
Prize
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The Hutchinson Tile Award Top Graduand Business with Retail Studies
McEvoy, E. (Recipient), 4 Jul 2017
Prize
Activities
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Oral Presentation to APG on reducing harm related to gambling
McEvoy, E. (Speaker)
31 Oct 2023Activity: Talk or presentation › Oral presentation
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Current Advances of Gambling Research
McEvoy, E. (Participant), Kitchin, P. J. (Participant) & Gallagher, D. (Participant)
28 Jun 2023 → 29 Jun 2023Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Submission to the NI Assembly’s All-Party Group on Reducing Harm Related to Gambling inquiry into public health approaches to gambling-related harms in Northern Ireland
Kitchin, P. J. (Participant), Mc Evoy, E. (Participant), Kerr, A. (Participant), O'Brennan, J. (Participant) & Vazquez Mendoza, L. (Participant)
3 Feb 2023Activity: Other
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‘When the fun stops’ ESRC Festival of Social Science NI 2021
Kitchin, P. J. (Organiser), McEvoy, E. (Participant), Thomas, S. (Participant), Fulton, C. (Participant), Grimes, J. (Participant) & Grant, B. (Participant)
16 Nov 2021Activity: Participating in or organising an event › Organising a conference, workshop, ...
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CAGR (Current Advances in Gambling Research)
McEvoy, E. (Speaker), Kitchin, P. J. (Participant) & Gallagher, D. (Participant)
20 May 2022Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Press/Media
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Stormont APG urges UK Culture Secretary to take immediate action to restrict gambling advertising
Kitchin, P., Kerr, A., O'Brennan, J., McEvoy, E., Bidav, T. & Sullivan, E.
24/11/24
1 item of Media coverage
Press/Media: Research
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Northern Ireland parliamentary group calls for tougher gambling ad restrictions
Kerr, A., Kitchin, P., O'Brennan, J., Bidav, T. & McEvoy, E.
1/11/24
1 item of Media coverage
Press/Media: Research
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Gambling ads saturate broadcast sport
Kitchin, P., McEvoy, E., Kerr, A., O'Brennan, J. & Bidav, T.
25/10/24
1 Media contribution
Press/Media: Expert Comment
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Code-Red: Young People and their Exposure to Gambling Marketing through Media and Sport on the island of Ireland
Kerr, A., Kitchin, P., O'Brennan, J., Bidav, T. & McEvoy, E.
16/10/24
1 Media contribution
Press/Media: Expert Comment
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TV sport exposure to betting ‘very high’
Kerr, A., Kitchin, P., O'Brennan, J., Bidav, T. & McEvoy, E.
11/10/24
1 Media contribution
Press/Media: Research
Thesis
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An exploration of the lived experiences of Irish women, their journeys through gambling and the impacts of gambling marketing
McEvoy, E. (Author), Kitchin, P. (Supervisor) & Gallagher, D. (Supervisor), May 2025Student thesis: Doctoral Thesis