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Darryl Cummins

Dr

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 390 Citations
  • 6 h-Index
19982019

Research output per year

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Research Output

  • 390 Citations
  • 6 h-Index
  • 9 Article
  • 1 Paper
Article

Added Value: A Qualitative Assessment of SME Marketing

Gilmore, A., Carson, D., O'Donnell, A. & Cummins, D., 1999, In : Irish Marketing Review. 12, 1, p. 27-35

Research output: Contribution to journalArticle

Competitive Advantage in Small to Medium Sized Enterprises

O'Donnell, A., Gilmore, A., Carson, D. & Cummins, D., 2002, In : The Journal of Strategic Marketing. 10, 3, p. 205-223

Research output: Contribution to journalArticle

Open Access
61 Citations (Scopus)

Emotional connections in higher education marketing

Durkin, M., McKenna, S. & Cummins, D., 2012, In : International Journal of Educational Management. 26, 2, p. 153-161

Research output: Contribution to journalArticle

Open Access
19 Citations (Scopus)

Factors Influencing Foreign Direct Investment and International Joint Ventures: A Comparative Study of Northern Ireland and Bahrain

Gilmore, A., O'Donnell, A., Carson, D. & Cummins, D., 2003, In : International Marketing Review. 20, 2, p. 195-215

Research output: Contribution to journalArticle

Open Access
10 Citations (Scopus)

Innovative Marketing in SMEs: A Conceptual and Descriptive Framework

Cummins, D., Gilmore, A., Carson, D. & O'Donnell, A., 2000, In : International Journal of New Product Development and Innovation Management. 2, 3, p. 231-248

Research output: Contribution to journalArticle

Motivations for Foreign Direct Investment in the Periphery of Europe

O'Donnell, A., Gilmore, A., Carson, D. & Cummins, D., 2000, In : Journal of Euromarketing. 9, 4, p. 5-32

Research output: Contribution to journalArticle

Price Setting in SMEs: Some Empirical Findings

Carson, D., Gilmore, A., Cummins, D., O'Donnell, A. & Grant, K., 1998, In : Journal of Product and Brand Management. 7, 1, p. 74-86

Research output: Contribution to journalArticle

52 Citations (Scopus)

The Network Construct in Entrepreneurship Research: A Review and Critique

O'Donnell, A., Gilmore, A., Cummins, D. & Carson, D., 2001, In : Management Decision. 39, 9, p. 749-760

Research output: Contribution to journalArticle

173 Citations (Scopus)

The Use of Qualitative Methods to Research Networking in SMEs

O'Donnell, A. & Cummins, D., 1999, In : Qualitative Market Research: An International Journal. 2, 2, p. 82-91

Research output: Contribution to journalArticle

75 Citations (Scopus)