Photo of Darryl Cummins

Darryl Cummins

Dr

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 389 Citations
  • 6 h-Index
19982019
If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Darryl Cummins is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Branding
Emotion
Marketing
Enablers
Design methodology
Decision making
Marketing communications
Evaluation
Key words
Undergraduate students