Photo of Darryl Cummins

Darryl Cummins

Dr

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 372 Citations
  • 6 h-Index
19982019
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  • 2 Similar Profiles
Branding Business & Economics
Emotion Business & Economics
Marketing Business & Economics
Enablers Business & Economics
Design methodology Business & Economics
Decision making Business & Economics
Marketing communications Business & Economics
Evaluation Business & Economics

Research Output 1998 2019

  • 372 Citations
  • 6 h-Index
  • 9 Article
  • 1 Paper
17 Citations (Scopus)

Emotional connections in higher education marketing

Durkin, M., McKenna, S. & Cummins, D., 2012, In : International Journal of Educational Management. 26, 2, p. 153-161

Research output: Contribution to journalArticle

Open Access
Branding
Emotion
Marketing
Key words
Undergraduate students
8 Citations (Scopus)

Factors Influencing Foreign Direct Investment and International Joint Ventures: A Comparative Study of Northern Ireland and Bahrain

Gilmore, A., O'Donnell, A., Carson, D. & Cummins, D., 2003, In : International Marketing Review. 20, 2, p. 195-215

Research output: Contribution to journalArticle

Open Access
57 Citations (Scopus)

Competitive Advantage in Small to Medium Sized Enterprises

O'Donnell, A., Gilmore, A., Carson, D. & Cummins, D., 2002, In : The Journal of Strategic Marketing. 10, 3, p. 205-223

Research output: Contribution to journalArticle

Open Access

The Network Construct in Entrepreneurship Research: A Review and Critique

O'Donnell, A., Gilmore, A., Cummins, D. & Carson, D., 2001, In : Management Decision. 39, 9, p. 749-760

Research output: Contribution to journalArticle