Cathy Craig is a professor of Experimental Psychology at Ulster University. Over the last 20 years she has been developing a brand of analytics to unlock the secrets of why we move, how we move and why sometimes we can’t. She was the first in the world to use virtual reality technology to control what the brain sees and measure how the brains responds. She has worked with elite athletes in many different sports (soccer, handball, cricket and rugby) but also children with autism, older adults and people with Parkinson’s.  She has a PhD from the University of Edinburgh, an Habilitation (HDR) from the University of Aix-Marseille, France and over 90 scientific publications. She was the recipient of a highly prestigious European Research Council (ERC) award in 2008.

In an attempt to get her research out of the lab so it could make a difference to people's lives, she co-founded INCISIV, a neuro-technology start-up in 2018. INCISIV has developed a platform that combines the power of immersive technologies and neural analytics to help people move better so they perform better. CleanSheet is INCISIV’s first product that measures and improves decision-making in soccer goalkeepers. It is currently being used by goalkeepers across Europe and is now being adapted for field hockey. Having been recently awarded a Royal Academy of Engineering Enterprise Fellowship, she is working closely with Scottish Rugby to bring their their next product to market to help diagnose and rehabilitate players suffering from sports-related concussion.