Personal profile
Biography
Barry Quinn is Professor of Marketing at the Ulster University Business School. His areas of expertise include small firm marketing and growth, rural and agri-food networks, and local food consumption. He has published widely in journals such as Journal of Rural Studies, Journal of International Marketing, Journal of Marketing Management, International Marketing Review, and European Journal of Marketing. He has worked closely with small firms and a range of stakeholders on externally funded projects that have addressed policy support for small business development. Teaching responsibilities include modules on undergraduate and postgraduate programmes.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 15 Life on Land -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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Innovation networks and the institutional actor-producer relationship in rural areas: The context of artisan food production
McKitterick, L., Quinn, B., McAdam, R. & Dunn, A., 31 Dec 2016, In: Journal of Rural Studies. 48, p. 41-52 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile69 Link opens in a new tab Citations (Scopus)446 Downloads (Pure) -
Barriers to micro food enterprise engagement in business support programmes
Quinn, B., McKitterick, L., McAdam, R. & Dunn, A., 1 Aug 2014, In: International Journal of Entrepreneurship and Innovation. 15, 3, p. 205-217Research output: Contribution to journal › Article › peer-review
Open Access6 Link opens in a new tab Citations (Scopus) -
The Nature of International Retail Divestment: Insights from Ahold
palmer, M. & Quinn, B., 2007, In: International Marketing Review. 24, 1, p. 26-45Research output: Contribution to journal › Article › peer-review
Open Access54 Link opens in a new tab Citations (Scopus) -
Understanding the Retail Divestment Process
Cairns, P., Doherty, A.-M., Alexander, N. & Quinn, B., May 2008, In: Journal of Strategic Marketing. 16, 2, p. 111-128Research output: Contribution to journal › Article › peer-review
Open Access40 Link opens in a new tab Citations (Scopus) -
The Strategic Role of Investment Banks in the Retailer Internationalisation Process: Is This Venture Marketing?
Palmer, M. & Quinn, B., 2003, In: European Journal of Marketing. 37, 10, p. 1391-1408Research output: Contribution to journal › Article › peer-review
Open Access28 Link opens in a new tab Citations (Scopus)
Prizes
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The Best Paper in the Business Support, Strategies and Practice Track
Rawat, S. (Recipient), Quinn, B. (Recipient) & Miller, K. (Recipient), 5 Nov 2025
Prize
Press/Media
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Achieving more sustainable systems
Hollywood, L. E., Quinn, B. & Henderson, S.
4/04/24
1 Media contribution
Press/Media: Expert Comment
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Special Report: How has Ireland’s food supply chain coped with Covid and what’s next?
Hollywood, L. E., Cadden, T., Quinn, B., Humphreys, P. & Simmons, G.
20/11/20
1 Media contribution
Press/Media: Expert Comment
Profiles
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Sandeep Rawat
- Dept of Mgmt, Leadership & Marketing - Research Assistant
- Ulster University Business School - Research Assistant
Person: Academic, Doctor of Philosophy
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Land Use for Net Zero Hub
Harkin, J. (PI), Quinn, B. (CoI), Ternan, N. (CoI) & Bhatti, S. (CoI)
Biotechnology & Biological Sciences Research Council
13/11/23 → 28/02/27
Project: Research
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Towards a Typology of Electronic Local Food Consumption
Quinn, B. (PI)
1/10/22 → 30/09/24
Project: Research
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Drivers and cultural barriers to behavioural changes in beef and sheep farmers in the hills and uplands
Quinn, B. (PI), Henderson, S. (CoI) & Hollywood, L. E. (CoI)
15/10/21 → 14/10/24
Project: Research
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Dairy Evolution NeXt Network (DEX) - A Network for the Exchange of Knowledge and Expertise in the UK and Ireland Dairy Sectors
Miller, K. (CoI) & Quinn, B. (PI)
22/02/21 → 31/08/22
Project: Research
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First Brexit, then Covid-19: Exploring Strategic and Crisis Management in Northern Irish Agri-Food SMEs
Miller, K. (PI) & Quinn, B. (CoI)
1/12/20 → 28/02/23
Project: Research