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Andrea Reid

Dr

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 47 Citations
  • 2 h-Index
20052016
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Research Output 2005 2016

  • 47 Citations
  • 2 h-Index
  • 8 Conference contribution
  • 6 Article
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Conference contribution
2016

KM as a Facilitator for CRM in a US Print Company

Reid, A. & Moffett, S., 1 Jul 2016, (Accepted/In press) Unknown Host Publication. 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Facilitators
Customer service
Excellence
Customer knowledge
Profitability
2015

Managing the Retailer SME Supplier Relationship Post Financial Crisis

Reid, A., Gilmore, A., Moffett, S., Donnell, L. & Hutchinson, K., 29 Jul 2015, (Accepted/In press) Unknown Host Publication. 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Financial crisis
Retailers
Supplier relationships
Small and medium-sized enterprises
Suppliers
2014

Adopting the Implant Model for Retail Growth: The Impact Upon Marketing

Reid, A., Gilmore, A., Donnell, L. & Hutchinson, K., 3 Apr 2014, (Accepted/In press) Unknown Host Publication. American Marketing Association, 25 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Marketing
Implant
Small and medium-sized enterprises
Retail
Retailing

From data to knowledge: KM implementation in the UK Retail Motor Industry

Moffett, S., Conn, S., Reid, A. & Hutchinson, K., 4 Sep 2014, Unknown Host Publication. p. 684-691 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Retail
Knowledge management
Motor industry
Car
Prototype

Knowledge Transfer in the SME Retail Sector in Northern Ireland

Reid, A., 14 Feb 2014, (Accepted/In press) Unknown Host Publication. 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2013

Assessing the Changing Retailer Consumer Relationship: The Case of SMEs

Reid, A., Gilmore, A., Donnell, L. & Hutchinson, K., 6 Apr 2013, (Accepted/In press) Unknown Host Publication. American Marketing Association, 24 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Small and medium-sized enterprises
Retailers
Entrepreneurial marketing
Marketing activities
Marketing strategy
2012

CRM Implementation in SMEs: A conceptual model

Reid, A., Donnell, L. & Hutchinson, K., 8 Feb 2012, (Accepted/In press) Unknown Host Publication. 25 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Small and medium-sized enterprises
Conceptual model
Competitiveness
Operationalization
Global market

Knowledge management for SME fashion retailers in the “New Economy

Donnell, L., Reid, A. & Hutchinson, K., 19 Mar 2012, (Accepted/In press) Unknown Host Publication. 20 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution