Photo of Andrea Reid

Andrea Reid

Dr

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 47 Citations
  • 2 h-Index
20052016
If you made any changes in Pure these will be visible here soon.

Research Output 2005 2016

  • 47 Citations
  • 2 h-Index
  • 8 Conference contribution
  • 6 Article
2016

KM as a Facilitator for CRM in a US Print Company

Reid, A. & Moffett, S., 1 Jul 2016, (Accepted/In press) Unknown Host Publication. 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Facilitators
Customer service
Excellence
Customer knowledge
Profitability
2015
14 Citations (Scopus)

Loyalty card adoption in SME retailers: the impact upon marketing management

Hutchinson, K., Donnell, L., Gilmore, A. & Reid, A., 1 Jul 2015, In : European Journal of Marketing. 49, 3/4, p. 467-490

Research output: Contribution to journalArticle

Retailers
Loyalty cards
Small to medium-sized enterprises
Marketing management
Retail

Managing the Retailer SME Supplier Relationship Post Financial Crisis

Reid, A., Gilmore, A., Moffett, S., Donnell, L. & Hutchinson, K., 29 Jul 2015, (Accepted/In press) Unknown Host Publication. 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Financial crisis
Retailers
Supplier relationships
Small and medium-sized enterprises
Suppliers
2014

Adopting the Implant Model for Retail Growth: The Impact Upon Marketing

Reid, A., Gilmore, A., Donnell, L. & Hutchinson, K., 3 Apr 2014, (Accepted/In press) Unknown Host Publication. American Marketing Association, 25 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Marketing
Implant
Small and medium-sized enterprises
Retail
Retailing

From data to knowledge: KM implementation in the UK Retail Motor Industry

Moffett, S., Conn, S., Reid, A. & Hutchinson, K., 4 Sep 2014, Unknown Host Publication. p. 684-691 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Retail
Knowledge management
Motor industry
Car
Prototype

Knowledge Transfer in the SME Retail Sector in Northern Ireland

Reid, A., 14 Feb 2014, (Accepted/In press) Unknown Host Publication. 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2013

Assessing the Changing Retailer Consumer Relationship: The Case of SMEs

Reid, A., Gilmore, A., Donnell, L. & Hutchinson, K., 6 Apr 2013, (Accepted/In press) Unknown Host Publication. American Marketing Association, 24 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Small and medium-sized enterprises
Retailers
Entrepreneurial marketing
Marketing activities
Marketing strategy

Engaging suppliers in CRM: The Role of Justice in Buyer-Supplier Relationships

Duffy, R., Fearne, A., Hornibrook, S., Hutchinson, K. & Reid, A., 1 Mar 2013, In : International Journal of Information Management. 33, p. 20-27

Research output: Contribution to journalArticle

31 Citations (Scopus)

Engaging suppliers in CRM: The role of justice in buyer–supplier relationships

Duffy, R., Fearne, A., Hornibrook, S., Hutchinson, K. & Reid, A., Feb 2013, In : International Journal of Information Management. 33, 1, p. 20-27

Research output: Contribution to journalArticle

Open Access
supplier
customer
justice
management
fairness
2012

CRM Implementation in SMEs: A conceptual model

Reid, A., Donnell, L. & Hutchinson, K., 8 Feb 2012, (Accepted/In press) Unknown Host Publication. 25 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Small and medium-sized enterprises
Conceptual model
Competitiveness
Operationalization
Global market
2 Citations (Scopus)
Open Access
File
Retailing
Small to medium-sized enterprises
New economy
Small and medium-sized enterprises
Retailers

Knowledge management for SME fashion retailers in the “New Economy

Donnell, L., Reid, A. & Hutchinson, K., 19 Mar 2012, (Accepted/In press) Unknown Host Publication. 20 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2005

Creating a single view of the customer for CRM strategy - A case example

Reid, A. & O’Brien, D., 3 Apr 2005, In : Journal of Interactive Marketing. 6, 4, p. 357-365

Research output: Contribution to journalArticle

Data base
Data quality
Data integration
Telecommunications
Acceptance

Invisible Data Quality Issues in a CRM Implementation

Reid, A. & Catterall, M., 1 Jul 2005, In : Journal of Database Marketing and Customer Strategy Management. 12, 4, p. 305-314

Research output: Contribution to journalArticle

Data quality
Customer relationship management
Costs
Planning
Limited attention