Photo of Andrea Reid

Andrea Reid

Dr

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 47 Citations
  • 2 h-Index
20052016
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Business & Economics

Small and medium-sized enterprises
Retailers
Retail
Small to medium-sized enterprises
Customer relationship management
Retailing
Data quality
Loyalty cards
Knowledge management
Data collection
Implant
Marketing management
Facilitators
New economy
Conceptual model
Financial crisis
Marketing
Suppliers
Motor industry
Supplier relationships
Design methodology
Customer relationship marketing
Marketing activities
Entrepreneurial marketing
Car
Data base
Structured interview
Retail sector
Industry
Planning
Food
Marketing strategy
Customer service
Documentation
Strategic issues
Owners
Operational efficiency
Owner-managers
Strategic thinking
Supply chain
Knowledge transfer
Management decision-making
Academic research
Loyalty programs
Multi-method
Customer knowledge
Data integration
Triangulation
Limited attention
Prototype