Research Output per year
Fingerprint Dive into the research topics where Andrea Reid is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Small and medium-sized enterprises
Business & Economics
Retailers
Business & Economics
Retail
Business & Economics
Small to medium-sized enterprises
Business & Economics
Customer relationship management
Business & Economics
Retailing
Business & Economics
Data quality
Business & Economics
Loyalty cards
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2005 2016
KM as a Facilitator for CRM in a US Print Company
Reid, A. & Moffett, S., 1 Jul 2016, (Accepted/In press) Unknown Host Publication. 8 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Facilitators
Customer service
Excellence
Customer knowledge
Profitability
Loyalty card adoption in SME retailers: the impact upon marketing management
Hutchinson, K., Donnell, L., Gilmore, A. & Reid, A., 1 Jul 2015, In : European Journal of Marketing. 49, 3/4, p. 467-490Research output: Contribution to journal › Article
Retailers
Loyalty cards
Small to medium-sized enterprises
Marketing management
Retail
Managing the Retailer SME Supplier Relationship Post Financial Crisis
Reid, A., Gilmore, A., Moffett, S., Donnell, L. & Hutchinson, K., 29 Jul 2015, (Accepted/In press) Unknown Host Publication. 14 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Financial crisis
Retailers
Supplier relationships
Small and medium-sized enterprises
Suppliers
Adopting the Implant Model for Retail Growth: The Impact Upon Marketing
Reid, A., Gilmore, A., Donnell, L. & Hutchinson, K., 3 Apr 2014, (Accepted/In press) Unknown Host Publication. American Marketing Association, 25 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Marketing
Implant
Small and medium-sized enterprises
Retail
Retailing
From data to knowledge: KM implementation in the UK Retail Motor Industry
Moffett, S., Conn, S., Reid, A. & Hutchinson, K., 4 Sep 2014, Unknown Host Publication. p. 684-691 8 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Retail
Knowledge management
Motor industry
Car
Prototype