Photo of Andrea Reid

Andrea Reid

Dr

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 44 Citations
  • 2 h-Index
20052016
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Fingerprint Dive into the research topics where Andrea Reid is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 7 Similar Profiles
Small and medium-sized enterprises Business & Economics
Retailers Business & Economics
Retail Business & Economics
Small to medium-sized enterprises Business & Economics
Customer relationship management Business & Economics
Retailing Business & Economics
Data quality Business & Economics
Loyalty cards Business & Economics

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Research Output 2005 2016

  • 44 Citations
  • 2 h-Index
  • 8 Conference contribution
  • 6 Article

KM as a Facilitator for CRM in a US Print Company

Reid, A. & Moffett, S., 1 Jul 2016, (Accepted/In press) Unknown Host Publication. 8 p.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Facilitators
Customer service
Excellence
Customer knowledge
Profitability

Loyalty card adoption in SME retailers: the impact upon marketing management

Hutchinson, K., Donnell, L., Gilmore, A. & Reid, A., 1 Jul 2015, In : European Journal of Marketing. 49, 3/4, p. 467-490

Research output: Contribution to journal › Article

Retailers
Loyalty cards
Small to medium-sized enterprises
Marketing management
Retail

Managing the Retailer SME Supplier Relationship Post Financial Crisis

Reid, A., Gilmore, A., Moffett, S., Donnell, L. & Hutchinson, K., 29 Jul 2015, (Accepted/In press) Unknown Host Publication. 14 p.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Financial crisis
Retailers
Supplier relationships
Small and medium-sized enterprises
Suppliers

Adopting the Implant Model for Retail Growth: The Impact Upon Marketing

Reid, A., Gilmore, A., Donnell, L. & Hutchinson, K., 3 Apr 2014, (Accepted/In press) Unknown Host Publication. American Marketing Association, 25 p.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Marketing
Implant
Small and medium-sized enterprises
Retail
Retailing

From data to knowledge: KM implementation in the UK Retail Motor Industry

Moffett, S., Conn, S., Reid, A. & Hutchinson, K., 4 Sep 2014, Unknown Host Publication. p. 684-691 8 p.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Retail
Knowledge management
Motor industry
Car
Prototype