Photo of Andrea Reid
  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 49 Citations
  • 2 h-Index
20052016

Research output per year

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Research Output

  • 49 Citations
  • 2 h-Index
  • 8 Conference contribution
  • 6 Article

KM as a Facilitator for CRM in a US Print Company

Reid, A. & Moffett, S., 1 Jul 2016, (Accepted/In press) Unknown Host Publication. Academic Conferences and Publishing International, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Loyalty card adoption in SME retailers: the impact upon marketing management

    Hutchinson, K., Donnell, L., Gilmore, A. & Reid, A., 1 Jul 2015, In : European Journal of Marketing. 49, 3/4, p. 467-490

    Research output: Contribution to journalArticle

  • Managing the Retailer SME Supplier Relationship Post Financial Crisis

    Reid, A., Gilmore, A., Moffett, S., Donnell, L. & Hutchinson, K., 29 Jul 2015, (Accepted/In press) Unknown Host Publication. Innovation Insitute, 14 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Adopting the Implant Model for Retail Growth: The Impact Upon Marketing

    Reid, A., Gilmore, A., Donnell, L. & Hutchinson, K., 3 Apr 2014, (Accepted/In press) Unknown Host Publication. American Marketing Association, 25 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • From data to knowledge: KM implementation in the UK Retail Motor Industry

    Moffett, S., Conn, S., Reid, A. & Hutchinson, K., 4 Sep 2014, Unknown Host Publication. Academic Conferences and Publishing International, p. 684-691 8 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution