Research Output per year
Research Output per year
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Dive into the research topics where Andrea Reid is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research Output
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KM as a Facilitator for CRM in a US Print Company
Reid, A. & Moffett, S., 1 Jul 2016, (Accepted/In press) Unknown Host Publication. Academic Conferences and Publishing International, 8 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Loyalty card adoption in SME retailers: the impact upon marketing management
Hutchinson, K., Donnell, L., Gilmore, A. & Reid, A., 1 Jul 2015, In: European Journal of Marketing. 49, 3/4, p. 467-490Research output: Contribution to journal › Article › peer-review
15 Citations (Scopus) -
Managing the Retailer SME Supplier Relationship Post Financial Crisis
Reid, A., Gilmore, A., Moffett, S., Donnell, L. & Hutchinson, K., 29 Jul 2015, (Accepted/In press) Unknown Host Publication. Innovation Insitute, 14 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Adopting the Implant Model for Retail Growth: The Impact Upon Marketing
Reid, A., Gilmore, A., Donnell, L. & Hutchinson, K., 3 Apr 2014, (Accepted/In press) Unknown Host Publication. American Marketing Association, 25 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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From data to knowledge: KM implementation in the UK Retail Motor Industry
Moffett, S., Conn, S., Reid, A. & Hutchinson, K., 4 Sep 2014, Unknown Host Publication. Academic Conferences and Publishing International, p. 684-691 8 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review