Photo of Amy Burns
  • Cromore Road, Coleraine Campus

    BT52 1SA Coleraine

    United Kingdom

  • 161 Citations
  • 4 h-Index
20002019
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Personal profile

Biography

Dr Amy Burns graduated with a BSc in Nutritional Sciences at University College Cork before completing a PhD in biomedical sciences at Ulster University in 2001.In 2001 Amy joined the Ulster Business School and is now Course Director for the BSc Consumer Management and Food Innovation programme and Director of the Food and Consumer Testing Suite (FACTS). She is also a Fellow of the Higher Education Academy.Amy has considerable experience of working with private companies in Northern Ireland, other parts of the UK and the Republic of Ireland, and has made use of Invest NI and Enterprise Ireland funding to conduct research which has enabled Ireland-based companies to make improvements in production, promotion, market estimation and sales.Her particular areas of expertise include product innovation and new product development, nutritional evaluation, the sensory evaluation of food and drink products and both quantitative and qualitative research methods. She has published in a variety of prestigious peer-reviewed scientific journals, and has published a monograph entitled Controlling Appetite in 2009.Amy is one of 10 members of the Sensory Network Ireland Group that is promoting integration and ensuring sustainability for all sensory science activities on the island of Ireland and abroad.Recent research grants in the area of food include an investigation into the balance of healthy versus less healthy food promotions among Northern Ireland food retailers (Food Standards Agency) and the balance of healthy versus less-healthy food promotions among Republic of Ireland food retailers (safefood).

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Research Output 2000 2019

  • 161 Citations
  • 4 h-Index
  • 10 Conference contribution
  • 10 Article
  • 5 Commissioned report
  • 2 Chapter

What’s on offer? The types of food and drink on price promotion in retail outlets in the Republic of Ireland

Furey, S., McLaughlin, C., Hollywood, L. E., Burns, A., McMahon-Beattie, U., Price, RK., Humphreys, P., McCarthy, M., Collins, A., Raats, M., Tatlow-Golden, M., Dean, M. & Murrin, C., 17 Jan 2019, Cork. 94 p.

Research output: Book/ReportCommissioned report

audits
Ireland
Food Guide Pyramid
food retailing
sugars

Let’s talk promotional offers: shoppers discourse on the influence of offers available in grocery stores.

Hollywood, L. E., McLaughlin, C., Furey, S., McMahon-Beattie, U., Burns, A. & Price, RK., Jul 2018, EIRASS conference, Madeira, 16 – 19th July 2018. Madeira, 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

discourse
promotion
food
market research
purchase

An investigation into the prevalence and people’s experience of ‘food poverty’ within a region of Northern Ireland: Secondary analysis of local authority data

Furey, S., McLaughlin, C., Burns, A., Hollywood, L. & Mahon, P., 22 Feb 2017, (Accepted/In press) Unknown Host Publication. 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Northern Ireland
Poverty
Food
Meals
Social Change

Consumers’ promotional buying decisions around healthy food: An application of the Theory of Planned Behaviour

McLaughlin, C., Furey, S., Hollywood, L., McMahon-Beattie, U., Burns, A., Price, R. K., Humphreys, P., Dean, M., Raats, M., McCarthy, M., Collins, A., Tatlow-Golden, M. & Murrin, C., 22 Feb 2017, (Accepted/In press) Unknown Host Publication. 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Theory of planned behavior
Food
Health
Food choice
Consciousness

HEALTHY FOOD ENVIRONMENTS: ASSESSING THE HEALTHINESS OF FOOD RETAIL PROMOTIONAL OFFERS

Hollywood, L. E., Furey, S., McMahon-Beattie, U., Burns, A. & Price, RK., 23 Nov 2017, International Research Conference on Business Management (IRCBM). 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Food
Amber
Fats
Northern Ireland
Obesity

Prizes

An Exhibition: Our Food. Cooking and recipes of Ulster. Then and Now.

Amy Burns (Recipient), Sinead Furey (Recipient), Dawn Surgenor (Recipient), Harriet Purkis (Recipient) & Clare Carruthers (Recipient), 20 Jan 2019

Prize: Honorary award

Irish Times Education Awards

Amy Burns (Recipient) & Lynsey Hollywood (Recipient), 21 Feb 2019

Prize

education
time

Activities 2012 2018

  • 3 Visiting an external academic institution
  • 2 Invited talk
  • 1 Membership of network

Understanding Sensory Science

Amy Burns (Speaker)
24 Jun 2018

Activity: Talk or presentationInvited talk

Making sense form your senses

Amy Burns (Speaker)
11 Jan 2018

Activity: Talk or presentationInvited talk

Waterford Institute of Technology

Amy Burns (Visiting researcher)
1 Dec 2018

Activity: Visiting an external institutionVisiting an external academic institution

Coleraine Borough Council (External organisation)

Amy Burns (Chair)
1 Aug 2015

Activity: MembershipMembership of network

University of Malta

Amy Burns (Visiting researcher)
1 May 2014

Activity: Visiting an external institutionVisiting an external academic institution

Press / Media

On the hunt for NI locavores at Balmoral

Lynsey Hollywood & Amy Burns

9/05/19

1 media contribution

Press/Media: Expert Comment

Food Innovation

Amy Burns

11/12/18

1 media contribution

Press/Media: Research

Food Product Development

Amy Burns

5/12/18

1 media contribution

Press/Media: Research

Food Innovation

Amy Burns

22/11/18

1 media contribution

Press/Media: Research