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Department of Hospitality & Tourism Mgmt
Deputy Vice-Chancellor's Office
Ulster University Business School
Overview
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Network
Researchers
(42)
Projects
(2)
Research output
(637)
Prizes
(50)
Activities
(114)
Press/Media
(122)
Student theses
(8)
Research output
Research output per year
1995
2006
2010
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
5557
Citations
39
h-index
183
Article
134
Conference contribution
103
Chapter
62
Other contribution
155
More
58
Paper
17
Abstract
15
Commissioned report
12
Anthology
10
Book
9
Poster
6
Other
6
Review article
6
Exhibition
3
Other report
3
Meeting Abstract
2
Book/Film/Article review
2
Digital or Visual Products
1
Entry for encyclopedia/dictionary
1
Foreword/postscript
1
Other chapter contribution
1
Conference article
1
Editorial
1
Symposium
Research output per year
Research output per year
1 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
Filter
Conference article
Search results
2025
Revolutionising Digital Marketing Education with Generative Artificial Intelligence Integration: An Asynchronous Approach †
Bustard, J.
& Ghisoiu, M.,
14 Feb 2025
,
In:
Proceedings.
114
,
1
,
p. 1-13
13 p.
, 1.
Research output
:
Contribution to journal
›
Conference article
›
peer-review
Open Access
File
Digital Marketing
100%
Artificial Intelligence
100%
Marketing
100%
Aviation Employees
33%
Industrialized Countries
33%