Women Buying Green - Video

Description

 

Women buy Green is a UKERC funded project that explored women’s decision-making role in the household related to energy choices.
The project conducted a series of stakeholder workshops, focus groups with women to explore their role in investment decisions, and a large survey to elicit people’s willingness to invest in low carbon technologies.
We found that in general there is a low percentage of women willing to invest in low carbon measures in the house.
Investing in low carbon technologies early in life is beneficial for both women and the environment