TV sport exposure to betting ‘very high’

Press/Media: Research

Period11 Oct 2024

Media contributions

1

Media contributions

  • TitleTV sport exposure to betting ‘very high’
    Degree of recognitionNational
    Media name/outletThe Sun (Ireland)
    Media typePrint
    Duration/Length/Size124 words
    Country/TerritoryIreland
    Date11/10/24
    DescriptionPEOPLE are exposed to “extremely high levels of gambling marketing” watching sporting events, a new study has found.

    Maynooth and Ulster University examined the exposure of young Irish people to betting content on TV or social media.

    It found those aged 14 to 24 are “increasingly exposed to gambling marketing in a variety of formats” — with sports shows particularly bad.

    Professor Aphra Kerr said: “Some sports programmes on television have so much gambling marketing in them that they should be labelled sponsored programmes.

    “If we are serious about introducing a public health approach to gambling, and we want to protect the integrity of sport, then media companies and sports organisations must remove their reliance on revenues from gambling marketing and gambling content.”
    Producer/AuthorJason Johnson
    PersonsAphra Kerr, Paul Kitchin, John O'Brennan, Tugce Bidav, Erin McEvoy

Conference

TitleReport Launch: Code-Red: Young People and their Exposure to Gambling Marketing through Media and Sport on the island of Ireland
LocationBuswell's Hotel, Dublin, Dublin, Ireland
Period4 Oct 2024 → 4 Oct 2024
Linkhttps://www.maynoothuniversity.ie/news-events/yougamsi-report-gambling-launch

Keywords

  • gambling
  • gambling harm
  • gambling marketing
  • public health
  • Ireland
  • Northern Ireland
  • Children
  • Young People
  • CDOH