On 25th January the NCFB launched “Surviving a Crisis as a Family Business” report in association with the University of Central Florida, Ulster University and the Northern Ireland Family Business Forum. The survey had two main aims. Firstly, to conduct the first all island research study that assessed the impact of the Covid-19 pandemic on Irish family businesses. Secondly, to understand how family business teams respond during crises. One of the key factors that Family Businesses reported as being most influential to their company's survival was Effective Communication. When leaders communicated effectively with their teams, it resulted in cohesive teamwork, high levels of trust, and boosted team morale. On this podcast we will discuss effective communication in more detail with Dr. Catherine Faherty, DCU, Dr. Ian Lyons, Ulster University, Dr, Craig Crossley and Sarah Burrows, University of Central Florida.