Leading from the front: How Ulster University Business School is supporting firms through challenging times

Press/Media: Expert Comment


For Trevor, the one key focus for companies right across the spectrum, is cost management. “Business sales have dropped enormously,” he says.

“But the resilience of SMEs has been tremendous. A lot of them have changed their business models and embraced technology.” That includes one firm which, struggling to sell into big high street names due to Brexit-related issues, began selling online and direct to the consumer – with a better profit margin along the way.

“It’s different, sector-to-sector,” Trevor says. “Supply is still a massive issue, and there’s still the impact of the NI Protocol.”

Period11 May 2021

Media contributions


Media contributions