The Global Research Conference on Marketing and Entrepreneurship

Activity: Participating in or organising an eventParticipating in a conference, workshop, ...


Delivering a Presentation titled: Content Is King? Exploring the Effect of Content Marketing Capabilities on Customer Relationships in Small Firms.
Period27 Jul 202129 Jul 2021
Event typeConference
Degree of RecognitionInternational


  • Content Marketing
  • Dynamic Capabilities
  • Marketing Capabilities
  • Customer Relationships
  • Small Business Marketing