The Global Research Conference on Marketing and Entrepreneurship

Hsu, D. H. (Participant)

School of Communication and Media

Activity: Participating in or organising an event › Participating in a conference, workshop, ...

Description

Delivering a Presentation titled: Content Is King? Exploring the Effect of Content Marketing Capabilities on Customer Relationships in Small Firms.

Period	27 Jul 2021 → 29 Jul 2021
Event type	Conference
Degree of Recognition	International

Keywords

Content Marketing
Dynamic Capabilities
Marketing Capabilities
Customer Relationships
Small Business Marketing

Documents & Links

http://www.marketing-entrepreneurship.org/2021-virtual-conference.html

Related content

Research output
Content Is King? Exploring the Effect of Content Marketing Capabilities on Customer Relationships in Small Firms
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review