Activity: Talk or presentation › Oral presentation
120 undergraduate students, all of Northern Ireland origin, were asked to rate 60 locations in Northern Ireland for unemployment, denominational composition, violence, preference, environmental attractiveness, economic well-being, knowledge, amenities and job opportunities via a correlational survey. As expected from Social Identity Theory, locations associated with the participant’s in-group were perceived more positively than they were by the out-group in terms of unemployment, denominational composition, preference, economic well-being, and amenities. Contrary to expectations, a reverse effect was found for the perception of violence; two possible explanations for this were considered. Semi-structured questionnaires were administered to 4 participants who had completed the survey with the aim of examining other characteristics that may influence their perception of locations; several factors were suggested to be of importance.