Description
The Game On book and recent Netflix documentary of the same title chart the ‘unstoppable rise of women’s sport’, focusing particularly on the collective embrace of women’s football we are experiencing, fuelled by the phenomenal performances of our women’s teams, and the growing media coverage that has led to increased numbers of spectators (of all genders and ages). Yet, inequality in sports participation persists, with often male gatekeepers influencing the lack of diversity in cultural representation. Media practices are part of the representational nexus that construct sport for broadscale consumption. Media joins marketing (particularly advertising and promotions) and user-generated social media content to form an important regime of meaning that inculcates consumers of sport into a shared sense of its ‘oughtness and rightness’ (Schatzki, 2001). It shapes societal understandings of who is allowed to participate, what they should look like and what they should do.This event seeks to understand how such practices have been constructed historically, how they are perpetuated and how, and to what extent, they are now being challenged. It brings together a nascent collective of scholars and scholarship working in different ways, within different disciplines, towards a more inclusive future for sport.
| Period | 13 Mar 2024 |
|---|---|
| Held at | University of Bristol, United Kingdom |
| Degree of Recognition | National |