Journal of Marketing Managment (Journal)

    Activity: Publication peer-review and editorial work › Publication Peer-review

    Description

    Mitchell, R., Hutchinson, K., Gilmore, A., and Quinn, B. (2017) ‘A Framework for SME Retail Branding’, Journal of Marketing Management, Vol. 31, Issue 17-18, pp. 1818-1850
    Period2017
    Type of journalJournal
    Degree of RecognitionInternational

    Keywords

    • Branding
    • SMEs
    • Retailers