Irish Academy of Management Annual Conference 2021

Hsu, D. H. (Participant)

Activity: Participating in or organising an eventParticipating in a conference, workshop, ...

Description

Delivering a Presentation titled: The Impact of Marketing Capabilities on Digital Transformation for Small Firms in A Crisis Environment.
Period25 Aug 202126 Aug 2021
Event typeConference
LocationWaterford, Ireland
Degree of RecognitionInternational

Keywords

  • Dynamic Capabilities
  • Marketing Capabilities
  • Resource-Based View
  • Digital Transformation
  • Small Business Marketing