Irish Academy of Management Annual Conference 2021

Activity: Participating in or organising an event › Participating in a conference, workshop, ...

Description

Delivering a Presentation titled: The Impact of Marketing Capabilities on Digital Transformation for Small Firms in A Crisis Environment.
Period25 Aug 2021 → 26 Aug 2021
Event typeConference
LocationWaterford, IrelandShow on map
Degree of RecognitionInternational

Keywords

  • Dynamic Capabilities
  • Marketing Capabilities
  • Resource-Based View
  • Digital Transformation
  • Small Business Marketing

Documents & Links

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