European Journal of Marketing (Journal)

Hutchinson, K. (Reviewer), Donnell, L. (Reviewer)

Activity: Publication peer-review and editorial workPublication Peer-review

Description

Hutchinson, K., Donnell, L., Gilmore, A. and Reid, A. (2015) ‘Loyalty Card Adoption in SME Retailers: The Impact Upon Marketing Management’, European Journal of Marketing, Vol. 49, Issue 3/ 4, pp. 467-490. DOI: http://dx.doi.org/10.1108/EJM-06-2013-0321
Period2015
Type of journalJournal
Degree of RecognitionInternational

Keywords

  • Loyalty card
  • retailers
  • SMEs