Advance HE Island of Ireland Symposium

Bustard, J. (Participant)
Fergie, R. (Participant)
Hsu, D. H. (Participant)

Dept of Mgmt, Leadership & Marketing
Ulster University Business School
Department of Global Bus. & Enterprise
School of Communication and Media

Activity: Participating in or organising an event › Participating in a conference, workshop, ...

Description

Delivering a Presentation titled: Re-imagining Marketing Pedagogy: A Student Led Design Thinking Approach guided by POLARIS (Active Learning’s North Star).

Period	23 Jun 2021
Event type	Conference
Degree of Recognition	International

Keywords

active learning
design thinking
POLARIS
Digital Marketing